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Jun 11, 2017

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Discuss Your Sustainable Business Culture Whether you are composting food scraps in the office to decrease methane emissions from landfills, or using Woody Harrelson’s tree-free printer paper, let your audience know! Don’t just do it; spread awareness and let people know how they can compost and how they can purchase Step Forward paper at Staples.com. Let them see on your Instagram Stories and Facebook Lives that team members bike to work and recycle everything from electronics to glass jars. “Advocating for social change is becoming an expected part of doing business fueled by consumers who demand that corporations use their resources and influence to accomplish good in the world. Advocacy can differentiate you from the competition and build passion for your brand.” - Karen B. Moore Many conscious companies now have tags in their navigation bar titled, “Our Sustainability Story” or “Corporate Responsibility” or “Activism.” Create an extra tab on the dropdown below your “About” page and let your customers know what you believe and how you are showing up through your behavior and choices. Do you give a percentage of revenue to a particular cause or organization? (If you don’t ( 1% for the Planet is my favorite) Put that on your website (use their logo if they’ll let you), and include it in your sales materials. Let people know that when they invest in your products and services, a portion of their purchase goes toward sustainable progress. According to the latest Nielsen Global Corporate Sustainability report published in late 2015, Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013. Get your local community and customer base engaged by hosting a live event.

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